1. Commodities
It can be called the soul of the window. Without goods, the window loses its meaning. Goods are the most important element of the window, because the sale of goods can bring objective profits. That's why you need different sales strategies and window displays.
Products can be divided into bestsellers, stimuli, seasonal and trendy models, advertising models, special models, basic models, and problem models. Of all these categories, the last one should never be put in your window for display.
2. Props
The role of props is to create an atmosphere, highlight the selling point, do not let it become the protagonist, can only play the role of supporting the product, so that the product looks better because of them, can attract more customers' attention. The principle is to let customers see your product at first glance, not props.
Props can be divided into functional props, decorative props and structural props.
3. Signage
Signage is like a window receptionist, it can break down the questions of potential customers, answer some common questions about the product, and provide simple guidance information to potential customers.
The biggest mistake is that the message of your visual merchandising needs to be guessed by the customer. Unless you're doing a guess-like game and the customer. Use signage to tell people about your theme, price, and other important information. Use your message to encourage people to come into your store to buy what you're selling.
There are many ways to classify signage, such as corporate identification, information identification, category and location identification, directional identification and price tag.
4. Lighting
Lights can decorate windows, and if there is no light, it is like a lady without makeup and a lady with makeup.
But the random and wrong use of light in the window will make the window look bad, like turning a lady with beautiful makeup into a clown.
Imagine this effect!
5. Space
The space is the stage for the display of goods. The factors that left and right space are length, width, and height.
Everything in this will be seen. This is where the goods shine!
