First, we should pay attention to the expressiveness of the window display and the actual effect of matching.
Before doing the store display, it is necessary to conceive the design of all the window display scenarios, plan the relative plot, and the products displayed by the display design should be consistent with the design style of the well-known brand, reflecting a certain artistic beauty and realism of daily life. The display of the model's clothes and pants should be harmonious with the display of the real scene, and the color tone of the game props.
Second, it is necessary to show the products that are in season, the main promotion, and reflect the advantages of the product.
The key to window display is to put on the characteristics, main promotion or marketing products, to figure out what I want to focus on or market? What are the products I want to present that reflect the corporate image? In addition, it is also necessary to do a good job in the investigation of the product display design of other well-known brands, effectively display the advantages of this product on the window display, and highlight the personalization, advantages and connotation of this brand's products.
Third, pay attention to the use of lighting effects displayed in the window and the compressive strength of lighting fixtures.
The compressive strength of the lighting fixtures displaying the lighting effect in the window should be about twice the compressive strength of the indoor lighting in the service hall, so that all the store doors and store displays are conspicuous. The compressive strength of the lighting fixtures displayed in the store and window immediately jeopardizes the customer's personal behavior in the store.
Fourth, it is necessary to grasp the time and frequency of dismantling and changing the window to display clothing.
Too long-term clothing replacement is very easy to lead to consumer visual fatigue, too fast dismantling is very easy to lead to consumers' dizzy, according to the different standards and goods of the store, the frequency of dismantling and replacement is more slow than ten days, faster a week. However, for new products that are in season, it is necessary to make display design according to the details to ensure that the window displays the timeliness and freshness of the new products, which is more conducive to attracting customers into the store.
