Display windows are known as the "eyes" of the store and are an important part of store design. As a method of artistic expression, displaying windows is an important means to attract consumers. In essence, window display is a form of publicity carefully designed to achieve marketing purposes, timely convey product information or introduce product characteristics, and attract consumers to purchase. Through the space of the window, the goods can be skillfully arranged and displayed, and at the same time, with the help of exhibit decorations and background treatment, as well as the use of color, lighting and other means, to give the goods vitality and vitality, create a good visual effect. Therefore, people often refer to the window as the "advertisement" of the sales floor.
1. Closed
This form is mostly used in large comprehensive shopping malls, and there are partitions on the back of the window to separate the window from the store space, forming a separate space. Glass is installed on one side of the street, and small doors that can be opened are installed on the side of the partition device for display personnel to enter and exit. Usually, the window has sufficient heat dissipation holes at the top or other ventilation equipment installed to adjust the internal temperature and protect the displayed goods, and the closed window is conducive to the scenery and display of goods, and is also conducive to lighting and setting the atmosphere, so as to achieve a better visual effect. According to the display form, closed windows can be divided into closed windows with single-sided glass, closed windows with double-sided glass, semi-closed windows with single-sided glass, transparent windows with double-sided glass, and other types.
2. Open-ended
The open shed window has no partition on the back and is directly connected to the store space, allowing consumers to see the whole store directly through the glass. This form has a special role in displaying stores and displaying goods, in recent years, commercial buildings in major cities in China have adopted this window form based on the perfect design of the store, without too much decoration with other items, emphasizing the sense of wholeness, but requiring the store and the window to form a unified style in terms of structure, color or commodity display.
One form is to build only a fixed structure of the window bottom, the back is connected to the store, a horizontal metal rod is installed at the height of 1/2 of the window, and the drapery is suspended.
3. Semi-closed type
Display the goods in front of the drapery. Outside the store, consumers can see both the products in the window and the scene inside the store. Another form is that there is no fixed base, only display props set up in the store, the goods are displayed on both sides, with railings or ropes as partitions, consumers can not only watch the window display and the internal situation from the street, but also watch the goods in the window in the store, the window display and the store and the outside environment are integrated, virtual and real, complement each other. Semi-enclosed windows
