The understanding of modern window design should also start with the modernist space movement. The modernist spatial design movement refers to a movement of architects, designers, and theorists who began to explore the new aesthetics of the 20th century. For most practitioners of this aesthetic, it is not just a style, but a belief. The main characteristics of modernism were rationalism, and the spirit of objectivity that suddenly rose from the 19th century. In addition, another key meaning of modernism is: 'form obeys function'. This slogan reflects the movement's rational, orderly and modern approach to design.
The designers who carried out the modern space design movement wanted to eventually arrive at purely geometric forms opposed to the decorative style through mass production. The most vivid representative is the Bauhaus School of Business Design. Committed to working on the latest ideas and state-of-the-art design, they emphasize a single modern movement design approach, that is, using modern materials and industrial production techniques to form pure geometric forms based on the primary colors red, blue, yellow and circles, as well as squares. In later developments, modern space design was also known as the International Style. It is so called because of the enormous impact of this new direction.
In the display department, including positions such as display assistant, resident displayer, regional display engineer, display trainer, display supervisor, display manager, window designer and visual director, each position supports the normal operation of the display department according to different divisions of labor. In recent years, the rise of e-commerce has made the physical store is a huge threat, department stores need more powerful visual design to pull customers into the mall, window design has become the physical store to enhance sales of the "killer app", window designers need to use a variety of visual means to provide customers with a smooth experience of wonderful shopping, make shopping more interesting and complete, and research a variety of ways to attract customers to extend shopping time, so window design has naturally become the most creative and passionate branch of visual merchandising. Referring to the current urgent domestic market demand, the industry prospects of window designers are immeasurable.
