The feature of window display is that goods are displayed in three-dimensional space, and consumers cannot enter the inside of the window to visit, so displaying goods and promoting sales is the purpose of window design. Here are a brief introduction to several ways to express window design.
1. Typical situation
The window designed in the style of the typical situation is to design the internal environment of the store into a specific scene in life, and integrate the displayed goods into this situation to form a natural feeling to evoke various associations of consumers and express certain characteristics of goods. At this time, the product breaks the limitation of simple display and waiting for sale, and then enters a dramatic and emotional state. This design style of display often makes consumers stop and linger, immersed in a shopping experience that is both illusion and reality
2. Meaning and association
Meaning and association can use some pictographic forms to evoke various associations of consumers with the form and situation of a certain environment, plot, object, figure, and character to express the characteristics of goods. Meaning and association can also be realized with abstract geometric props, through flat, three-dimensional, and color expressions. In life, two completely different substances, forms and situations, as long as their inner beauty is the same, can arouse the same psychological resonance. The abstract forms in the window can also strengthen the person
3. Exaggerated humor
Reasonable exaggeration can significantly exaggerate the characteristics and personality of the product, emphasize the essence of things, and give people a novel and peculiar psychological feeling. Appropriate humor can extend something that needs to be affirmed to comics infinitely through a funny plot
level, making it full of fun and intriguing. Humor can achieve artistic effects that are both unexpected and reasonable.
4. Intricate luxury
This style is mostly used in some window displays with a long history, usually with a large number of props to pile up an incomparably luxurious scene, all elements exist in a space in a seemingly illogical way, in a dazzling way to achieve the effect of luxury dreams. This method of expression uses exquisite props, grand colors, accurate lighting and the necessary graphic design to make the work achieve a strong visual impact. Stores of this style often draw on classicist elements (such as ornate crystal lamps, exquisite and simple iron wrought, elegant pillars, smooth marble, gentle fur) to express the long history and noble quality of goods, so that the whole store presents a noble and elegant posture.
5. Crossover mashups
Mixing and matching, as the name implies, is to integrate a variety of styles into a spatial life, two completely different substances, forms and situations, as long as their inner beauty is the same, can cause people the same psychological resonance, cross-border mixing style design can not only create a new visual space, but also create a strong atmosphere of the times.
International fashion trends are constantly changing, and labels from each era have their own characteristics, reflecting the characteristics of different eras and cultures. The meaning of style and fashion extends to modern window design, no matter how it changes, it is ultimately to adapt to the brand's promotion and product sales. The mix of Chinese and Western elements is the mainstream, followed by the mix of modern and traditional. In the same space, whether it is a mix of tradition and modernity, or a combination of Chinese and Western, it is necessary to focus on various styles, and increase the level of space with the help of local design.
The theme of the window should change with the seasons and festivals, and its display effect should make it clear to customers the main products of the season. With a theme or theme as the center, around a specific festival or season, organize different types of goods for display, transmit this theme to customers, and set a variety of related products in the store according to the use of the product into a specific scene to induce customers' purchase behavior. This method satisfies customers in season
The psychological characteristics of purchase are conducive to merchants expanding sales. However, seasonal or festive products must be displayed in advance a month before the season or festival and introduced to customers, so that they can serve the ideal publicity role
