1. Scene-style display windows
This type of window display is to process the product as a certain scene or plot picture, and the product becomes a role in it. This kind of display is to show the product in use by simulating the scene, highlighting the function and appearance of the product. And the scene-based expression is easier to make customers associate, and then produce a sense of intimacy, which is easy to arouse the customer's desire to buy.
2. Thematic window design
The thematic window design is based on a certain commodity-related theme as the theme, and selects its corresponding goods for arrangement, which not only highlights the product in effect, but also gives it rich connotation, forming a whole in various independent forms but interrelated ways, so as to fit and meticulously express the theme.
Generally, special times such as seasons, festivals, events, and anniversaries are used as an opportunity, and related content is used to form a theme, with various foil props and main merchandise, to create a lively scene and render the festive atmosphere. The relationship between holidays and business opportunities is best reflected in the upcoming holidays, such as Spring Festival, Christmas Eve, Valentine's Day, etc.
3. Series window display
This format is mostly set up for manufacturers to display a homogeneous product, and new products are constantly developed and launched on this series. In order to fully express the same brand of goods to form a brand effect, a complete series of a certain product is often displayed, so that consumers can fully understand the characteristics and functions of this product.
This display is to highlight the series of products, highlight the strength of the enterprise in the development of products, and the strength of products in quality, so that consumers are more likely to have a sense of consumer trust.
4. Comprehensive window display
This type of display is usually suitable for small and medium-sized stores. Different types of products with different uses and different textures can be combined and matched, and the scenery is in the same window, and as many products as possible can be displayed. Such a window should avoid chaos as much as possible when displaying, and you can find representative goods in the goods, and finally achieve a colorful effect through conscious design and sorting.
5. Emotional design
As for the emotional design, it is aimed at the emotional life of the public, and the expressive works with an emotional atmosphere are designed through sensibility. In this way, when the window needs to be arranged, the public's emotional appeal and emotional life elements are placed in an important position, and the public psychology is affected through the communication form of emotional artistic conception, so as to achieve the purpose of advertising.
Works with general emotional mood will be more touching than works with general themes, because modern people will have a strong desire for emotional appeals. Therefore, when designing windows, the elements used as the theme of love songs can include friendship, family affection, romance, empathy, homesickness, human affection, old love, etc. In the window design, as long as it is used properly, it can effectively affect the emotional psychology of the public and easily achieve good publicity results.
6. Close-up window display
The close-up form is the easiest way to highlight the subject, in fact, it captures one of the characteristic parts of the real character or event, and concentrates, depicts and portrays it prominently, so that the window has a high degree of realism and strong artistic appeal.
